Role: Creative Strategist, Digital Experience & Brand Systems
Project Overview: Transform LILT's technical guide into an engaging, brand-aligned lead generation asset that would convert visitors into qualified prospects.
Process: The design process began with an in-depth analysis of the existing guide content. I worked to seamlessly convert this content into an attractive, cohesive ebook design that was on-brand and engaging. Leveraging Adobe InDesign, I developed the layout to enhance visual appeal while supporting LILT’s strategic branding through consistent use of their color palette and typography, ensuring a unified appearance and enhanced reader experience.
Results: The redesigned eBook became LILT's highest-performing gated content asset, significantly increasing qualified lead generation while elevating the company's thought leadership position in the translation industry.
