Role: Freelance Visual Designer
Project Overview: Created presentation experiences for BetterUp’s sales and product teams, translating complex information into clear, persuasive visual narratives for customer-facing conversations.
Process: Collaborated with customer success and product design teams to organize content, strengthen narrative flow, and establish reusable presentation templates. The work balanced BetterUp’s visual identity with the flexibility teams needed to communicate different products, ideas, and customer stories.
Results: Created a more consistent and cohesive approach to sales and product presentations, giving teams reusable tools for communicating with prospective and existing customers.
