Role: Principal Designer
Project Overview: Drove the implementation of a scalable design system and comprehensive brand guidelines at Secureframe to streamline design processes and ensure brand consistency across product and marketing, directly supporting growth and performance marketing efforts. This involved partnering with media agencies, content teams, and leadership on campaign optimization.
Process: Led the development and roll-out of the design system and brand guidelines, ensuring their practical application across all digital assets. Collaborated with media agencies on paid digital campaigns, guided content marketers on visual execution, and worked with executives to align design with performance marketing goals and brand strategy.
Results: Successfully established a design system that ensured visual and UX consistency across Secureframe's web and mobile applications. Provided clear brand guidelines that empowered marketing teams and agencies to execute effective and on-brand growth campaigns, leading to standardized user experiences and improved marketing efficiency.
