Role: Creative Director
Project Overview: As part of the core launch team for MongoDB Stitch, a platform designed to enhance developer productivity, I collaborated closely with internal product marketing and product management teams to develop a comprehensive go-to-market and brand strategy.
Process: I directed the creation of a wide range of assets to introduce MongoDB Stitch to the developer community. This included designing new web pages explaining the product's features and benefits, developing engaging campaign materials, producing informative product videos, creating compelling illustrations and logos, and designing memorable giveaways to generate interest and adoption.
Results: The integrated go-to-market strategy and the suite of creative assets successfully introduced MongoDB Stitch to the developer community, effectively communicating its value proposition of improved developer productivity and contributing to its initial adoption.
