Role: Creative Director
Role: As a key member of the special projects team for MongoDB's IPO launch, I collaborated closely with the CEO, CTO, and CMO to develop compelling messaging and a cohesive visual narrative. This foundational work informed a comprehensive range of public-facing campaigns across outdoor displays, television commercials, online media, and print advertising.
Process: I played a pivotal role in translating the core value proposition and future vision of MongoDB into visually engaging concepts and guidelines. This involved working cross-functionally to ensure consistent messaging and brand representation across all launch materials, adapting the narrative for diverse media formats and target audiences.
Results: The visual storytelling and messaging developed for the IPO launch successfully communicated MongoDB's value and vision to the public market. The integrated campaigns across various media effectively built awareness and excitement leading up to and following the company's public debut.
Messaging concept for Fast Company competition.
