Role: Director of Design
Project Overview: Led the UX design strategy for an 18-month partnership campaign between VISA and TripActions (now Navan). The primary objective was to drive product adoption and reinforce TripActions' position as a leader in corporate travel solutions by highlighting the integrated value proposition offered by both companies.
Process: Directed the UX design efforts across various marketing touchpoints, ensuring alignment across digital and physical channels. This involved crafting compelling visual narratives, managing design budgets, and maintaining a strong presence at industry events such as SXSW to promote the partnership benefits.
Results: The campaign successfully focused on driving product adoption and solidifying TripActions' market leadership. Achieved quarterly performance goals and enhanced the perceived value of TripActions' corporate travel solutions through the strategic integration with VISA.
