The 18-month VISA + TripActions (Navan) partnership campaign focused on driving product adoption and solidifying TripActions' position as a leader in corporate travel solutions. This involved crafting a multi-faceted approach utilizing diverse marketing touchpoints to highlight the integrated value proposition offered by VISA and Navan.
My role centered on ensuring alignment across channels, crafting compelling visual narratives, and managing budgets to achieve quarterly performance goals. The campaign extended beyond marketing channels to include a strong presence at industry events, including SXSW, to reinforce the partnership and showcase the benefits to potential clients.
Navan (TripActions), Director, Design San Francisco, CA | July 2019 – October 2022
Redesigned partnership campaigns with Visa and Lufthansa, elevating the brand and enriching the user experience. Directed visual and brand equity strategies for partnership campaigns with Visa and The Lufthansa Group, enhancing the overall brand experience and alignment. Revved up the design and strategy for Traverse, a blockbuster bash for travel and expense wizards, boosting brand visibility.
