Role: Director, Creative Services
Project Overview: As Director of Creative Services, I led creative direction across these campaigns while building an internal team capable of supporting a growing mix of brand, demand generation, partner, and field marketing needs.
Process: For standalone DocuSign campaigns, we developed direct concepts that made the value of electronic signatures immediately understandable. Campaigns were designed from the outset to extend across digital, print, out-of-home, and field marketing without requiring the idea to be reinvented for every execution.
Results: The campaign program supported DocuSign’s growth across both direct and enterprise partnership channels.
