Role: Principal Designer
Project Overview: Led a website redesign and brand identity refresh for Secureframe to improve user experience and boost engagement.
Process: Drove the design vision in collaboration with a developer and a 4-person marketing team, encompassing user research, wireframing, prototyping, and the establishment of design guidelines.
Results: Achieved a 40% increase in user engagement, alongside improved site engagement and reduced bounce rates through the redesigned user interface.
